DHL Express promotes fastest growing sport in the US

The international courier is to partner with the USA Sevens Rugby Tournament as well as being the sole sponsor of the US nation’s team shirts.

This year’s tournament is set to be shown live across the globe as people follow the fortunes of the 16 international countries competing in Las Vegas.

The event is set to be held at the Sam Boyd Stadium between February 10 and 12.

Vice President of Marketing for DHL Express U.S., Christine Nashick, said:

"Our relationship with USA Sevens Rugby is a great example of how we continue to invest in sponsorships that reinforce our position in the marketplace as the international specialists."

"USA Sevens further validates our commitment to expertise, speed and a dedication to excellence - the very same qualities we bring to each and every international shipment delivered on behalf of our customers."

As well as sponsoring the national US rugby kit, DHL will also be offering its customers access to the VIP hospitality section, plus will be advertising in print and broadcasting media.

Only last year, the logistics experts were the official partner of the Rugby World Cup in New Zealand. With the sport now being the second largest globally, DHL are certainly well placed for increased exposure.