DHL Express launches digital e-commerce campaign, “Where Everything Clicks”

DHL Express has launched a new worldwide digital campaign, “Where Everything Clicks”, pushing its e-commerce services for businesses.

According to DHL, 70% of online buyers made a purchase from an international website in 2017, an increase of 6% from the year before. The company also reported that 68% of millennials—those now in their 20s and 30s—are likely to choose a retailer based on the delivery options they offer.

“International e-commerce is growing at a remarkable pace, and we want our customers to grab their share of the market – that means adding value to their e-commerce proposition,” said John Pearson, CEO of DHL Express Europe and Head of Commercial.

Credit: Deutsche Post DHL Group

“DHL has developed services that both enhance the customer experience and that support web merchants as they access new markets. Our global marketing campaign will showcase those services, from On Demand Delivery with its flexible delivery options for buyers to intelligent website analyses tailored to merchants.”

DHL will aim to drum up sales for businesses in international markets by identifying shopping sites that receive cross-border traffic. Customers will be able to compare their own sites to competitors’ and follow advice that will help them to optimise.

The courier company will be providing a wealth of resources including instructional videos and white papers.

“Where Everything Clicks” has already launched in the US, the UK and South Africa, with China, Germany and Mexico planned as part of phase two.

(Source: Deutsche Post DHL Group)