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A recent survey has identified that international logistics and shipping companies all over the globe that their top priority is “improving supply chain visibility capabilities to integrate higher quality data.” The results of the survey show how important easy access to quality shipping information that is time effective, accurate and complete.

The survey, conducted by INTTRA Technology Outlook, saw the response surpass other potential technology priorities such as the need for strategies in ‘big’ data, cloud networking and mobile devices.

It was also revealed from the survey that challenges the shipping industry face when wanting to enhance their supply chain. The respondents detailed “lack of standardisation, hindering automation” as a top challenge they experience which shows concerns in not having a collective format to reduce the complexity of data. Secondly ranked was “technology barriers to visibility, which slow down access to real-time data.”

Sandra Moran, Chief Marketing Officer for INTTRA, has said: “With these survey results, we’re seeing that the pursuit of quality data is top of mind for today’s logistics and shipping industry professionals, as they embark on delivering improved supply chain visibility.” Moran continued: “By recognising this and other priorities identified in the survey, the shipping industry’s evolution can be accelerated through a focus on the top challenges and the adoption of new technologies.”

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