DHL is to set plans to increase its presence in the e-commerce sector. The parcel company is to expand its MeinPaket.de and Allyouneed.com shopping portals so they are established in other European markets other than Germany.
DHL Parcel is due to use Allyouneed as the umbrella bran for its shopping portals across all of its participating European countries. Currently in Germany, MeinPaket.de is already operating under the brand of Allyouneed. DHL has already introduced Allyouneed to Poland, with all other countries to closely follow.
CEO of DHL Parcel Germany and DHL Parcel Europe, Andrej Busch, has said: “Allyouneed’s entry into the Polish market reflects our strategy of establishing new services and products in Europe’s booming e-commerce markets.” Busch continued: “Poland is one of the fastest growing markets and serves as an excellent launch pad for expanding our marketplace model in other countries.”
DHL has also said that the Allyouneed brand name will change to Allyouneed Fresh in a “conscious effort to direct the attention of private customers to the online supermarket’s extensive array of fresh produce.”
Busch added: “The trend of conveniently taking care of supermarket purchases online and having the goods delivered to the desired destination within a narrowly defined time frame will continue to gain acceptance in Germany. We have an outstanding platform in ‘Allyouneed Fresh’ and we plan to promote its growth both domestically and internationally.”