January 6th was officially National Returns Day, according to UPS. It was predicted to be the busiest day for customers returning their Christmas parcels. More than five million return packages are expected by the end of the first week of January, now that customers' attention has moved beyond the festivities.
The expected total is 500,000 more than last year, UPS say. They describe it as one of two returns peaks—the first is in mid-December, following the Black Friday and Cyber Monday sales.
UPS has acknowledged the growing importance of a returns policy for retailers, as 67% of customers look at this policy before making a purchase and customer satisfaction is very much dependent on the ease of the returns process.