European e-commerce worth estimated €621 billion by end of 2019

E-commerce in Europe is estimated to be worth around €621 billion by the end of 2019, according to a report by the Ecommerce Foundation.

This would be an increase of 13.6% compared to last year’s €547 billion.

The report was created for Ecommerce Europe and EuroCommerce, trading associations for digital commerce, retail and wholesale companies. It studied individual European countries and ranked them according to e-commerce indices such as logistics performance and ease of doing business.

According to the report, over 85% of consumers with internet in the United Kingdom, Denmark and Switzerland shopped online, while only a little over a quarter did so in Romania and Ukraine.

Western Europe accounts for 66% of all e-commerce turnover, but Northern Europe was found to have the highest spending per shopper at €2,046 per year, significantly above the overall average of €1,346 a year.

Much of this depends on internet access. While average internet penetration in Europe is currently 82.5%, it ranges from 99% in Iceland to just 64% in Ukraine.

Source: Ecommerce News

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