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The Freight Transport Association’s (FTA) headquarters in Tunbridge Wells, Kent, has become a Pokéstop—a place for players of the new Pokemon Go augmented reality game to acquire new items that will help them catch and hatch more Pokemon.

Like most businesses and homes that have had Pokemon’s reality overlaid on their own, the FTA didn’t particularly have a choice in the matter. The game, by developer Niantic, uses maps of the real world and smartphone technology to render landmarks such as churches, libraries and other big buildings places to visit within the game.

Pokemon Go has even reached the freight industry
(Image credit: slgckgc)

The game requires players to travel from place to place and get in close proximity to the locations marked on their maps, in order to reap the rewards to be found there.

Pokemon Go’s explosive popularity has already generated an overwhelming surge of news articles, from reports of Pokemon hunting taking place at inappropriate locations like the United States Holocaust Memorial Museum in Washington D.C., to warnings that criminals have been ambushing players at popular points of interest.

In the midst of all the excitement, the FTA’s response has been fairly gentle. Players have been standing in their driveway and putting themselves in danger from the traffic. So the FTA has put up a sign outside their office to mark the Pokéstop, reminding players to have fun but stay safe.

(Source: SHD Logistics)

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