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UK advertising authority cracks down on misleading parcel delivery claims
The Committees of Advertising Practice (CAP), which is part of the Advertising Standards Authority (ASA), has issued a new enforcement notice to stop retailers from making misleading UK parcel delivery claims.
Companies will not be able to advertise UK delivery unless it includes all parts of the UK, including the Scottish islands. This includes claims of free UK delivery if surcharges are applied for remote areas.
“Companies must honour the delivery claims they’re making or stop making them,” said ASA chief executive Guy Parker. “It’s simply not fair to mislead people about whether parcels can be delivered to them, or how much it will cost.”
MSP Richard Lochhead, of the Scottish National Party (SNP), who has campaigned for fair delivery charges for people across Scotland, described this as a “significant first step”. These sentiments were echoed by MP Douglas Ross, of the Scottish Conservative Party.
However, campaigners are also pushing for further changes to laws regarding the application of remote area surcharges in regions such as the Scottish Highlands.