Initiatives in Lebanon and Oman point to TNT Express' focus on Middle East Expansion

Following its divestment from China and Brazil - announced earlier this year - it seems that, along with focusing on its strong European network, TNT are looking towards the Middle East as part of their renewed business strategy.

Two initiatives reported last week attest to the Dutch courier company's renewed interest in the region. Firstly, the company are currently running a promotional campaign in Lebanon to raise awareness of the TNT Economy Express Service and to win more business from the Lebanese SME market. Until the end of the month, clients can send parcels of up to 500kg at reduced rates via TNT branches in Beirut, Tripoli and Saida.

James Edgeworth - TNT Express Middle East sales and marketing director - said that the SME sector account for 80% of the Lebanese economy and is therefore an important area of focus, "(The promotion) is an effective tool to attract potential customers and retain the ones who frequently use our services" he said.

In addition to activities in Lebanon, TNT Express has just won a new contract in Oman: the company will import and export materials and documents, for Avaya International, a business telecoms firm. Edgeworth commented, "The signing of such a contract will further enhance our competitive position and abilities to provide the highest level of services to customers in Oman."

Sources: TNT Express, Post and Parcel